THE
BAND
Just like any successful act, it’s made up of
a band of exceptional performers. We are
lucky that we have a group of hit makers,
all capable of producing star performances.
Founded in 2010 to offer clients the very best in out-sourced media communications, we have grown to be a full-service agency that offers the consumer electronics industry the very latest skills and techniques to get our clients and their products the exposure they require.
We Want To Learn
We are totally hands-on and pride ourselves in knowing as much about a client and its products as we can through constant evaluation and benchmarking. From a hand-held wireless speaker or set of headphones through to a full multichannel cinema system or recording studio mixing desk, we set up and test every product before we take it to the media. As we understand the technology, we are able to create compelling content and media pitches that get noticed.
We Nurture Relationships
We treat the media as individuals, tailoring our pitches depending on the recipient. Through research, we know how our media contacts like to receive information and work within their requirements so that they feature what we have pitched to them. This personal approach enables us to reach a wide-range of media and receive coverage that would normally be considered technical in consumer-focused publications.
We Meet Face-To-Face
We are hands-on and aim to personally deliver as many of our client’s samples as possible. This ensures that each journalist understands how a product works and has all of the information they require. It’s a small point and one that most would not see as important but we feel our methods are vital for on-going relationships. Our media contacts trust that we will only deliver products that are 100% ready to go.
We Are Creative
Ultimately, we love playing with the products we work with. This gives us the edge to create exciting media campaigns along with excellent social media content for our clients, as we know the audience we are trying to reach.
MEET THE ‘BAND’
ANDY NAPTHINE
A self-confessed gadget geek, Andy is the strategist in the group and enjoys getting to grips with the all-important detail to make the most of every campaign.
His ability to spot and create opportunities has lead to significant coverage, and his easy-going nature backed up with vast industry knowledge enables him to forge strong relationships with both the media and within the consumer electronics industry.
With nearly two decades experience working for two of the UK’s most respected audiovisual brands (Denon and Bowers & Wilkins), Andy’s experience crosses sales, marketing and PR. It was during his time at B&W that he developed his PR skills, running extensive campaigns both in the UK and internationally that significantly lifted the brand’s profile.
This invaluable experience gave Andy the skills to start his own PR business, which lead to him to form Napthine Porter with Alan a year later.
ALAN PORTER
Alan is driven by a passion for technology and a natural talent to grasp where and how products can fit into a marketplace.
His combination of energy and tenacity often leads to extraordinary coverage and his ability to work with the media to create compelling features is exceptional.
Alan started his career in a in an AV store as a Saturday boy. Soon he traded the relative calm of Worthing for the hustle and bustle of Tottenham Court Road in London’s West End where he polished his sales and negotiation skills.
Alan has since worked for some of the most prestigious brands in the consumer electronics industry. TEAC (Area Sales Manager), REL Acoustics (International Sales and Marketing Manager), Chord Electronics (International Sales and Marketing Manager) and DALI Loudspeakers (UK Market Manager) have all benefited from Alan’s experience and enabled him to hone his PR skills prior to setting up Napthine Porter.
CHELSEA HINTON
With over a decade of industry experience working for one of the UK’s most prestigious high-end audio brands (Naim Audio), Chelsea’s background has provided her with a well-rounded marketing experience including high-profile product launches, international campaign planning and activation, event management, retail marketing, social media, PR, and more.
Chelsea joined the Napthine Porter team to drive and manage marketing activity across our portfolio of brands and will be instrumental in supporting our clients with their marketing and PR plans going forward.
SIMON KELLEY
Simon is responsible for the creative look of Napthine Porter. With over 35 years of experience working across all marketing channels for some of the world’s biggest brands, his passion for branding and marketing speaks for itself.
A self-confessed ‘Audiophile’ his knowledge of The hi-Fi industry is as large as his collection of Jazz music. Having been interested in the A/V industry for many, many years, Simon is able to fully relate to what makes a tech customer tick. This is a vital asset, especially when it comes to understanding how to make an A/V brand work, and ultimately what the target audience expects and wants.
STEVEN SETHERTON
Steven is responsible for all our website development. With over 20 years of developing and building websites for national and international businesses he knows what it takes to create a successful online presence. Steven has a full range of programming skills as well as an in-depth search engine optimisation knowledge.
Steven thrives on complex website build requirements or challenging SEO requirements.
EMMA FARMER
At the heart of every successful organisation is the administrative core. Emma joined Napthine Porter to support Andy and Alan across all aspects of the day-to-day administration. Since 2018, her role has expanded to include the running of the NP company accounts.
Emma’s background in administration, customer services and accounting has given her the skills to excel in the role, keeping everything in tip top order.
TIME TO HAVE
A CHAT?..
Now you know a little about us, we would love to know a lot about you! So, why not give us a call and we can chat about how to get your brand back to number one…