Made in France at Focal’s specialist manufacturing facilties, Chora is a new generation of highquality yet affordable loudspeakers, featuring unique technology and design. Replacing the renowned Chorus range, Chora embodies French manufacturing quality and is an outstanding new entry into the hi-fi world.

From its workshops in Saint-Étienne, Focal has spent the past 40 years innovating, creating and reinventing the laws of Hi-Fi in its quest for the perfect response to the listening demands of its customers. As part of this process of constant renewal, the brand is unveiling a proud successor to its Chorus line with the launch of Chora. The engineers may have had the same goal in mind when conceiving the project – namely, to offer accessible high-quality products –, but the results are on another level.

In addition to a unique design perfected by three new finishes, the midrange and bass speaker drivers in the Chora loudspeakers are made of an all-new cone, offering instant sound appeal and visual charm.

Slatefiber is a unique new speaker driver material designed and manufactured by Focal in France. Behind its stylish, slate-effect looks hides impressive speakercone performance, as a result of a range of technical innovations. Focal has introduced new materials: thermoplastic polymer, with non-woven recycled carbon fibres that achieve even greater damping, rigidity and lightness – the essential elements of a good speaker driver.

With this exclusive and innovative cone, the sound reproduction of midrange frequencies is perfectly balanced and rich, with minimal colouration and plenty of dynamics. The soundstage is remarkable, for a true high-fidelity listening experience in your own home.

The Chora line consists of the Chora 826 and Chora 816 floorstanding loudspeakers and the Chora 806 bookshelf loudspeaker. All bass-reflex designs, in addition to the Slatefiber speaker drivers, these sound solutions integrate a TNF Aluminium/Magnesium tweeter – another Focal signature – for a perfectly rendered treble.

While the brand has invested in high-performance industrial tools for the manufacturing of its Hi-Fi solutions, it also makes sure that aesthetics are centre-stage: Chora loudspeakers are available in Black, Light Wood and Dark Wood finishes. Modern, on-trend colours that fit perfectly within any style of interior. To complete the range, more Chora sound solutions are due to be launched in 2020, with the focus on Home Cinema.

Pricing and availability:

  • Chora 806 standmount speakers – £599 per pair
  • Chora 816 floorstanding speakers – £1099 per pair
  • Chora 826 floorstanding speakers – £1299
  • Dedicated 806 Stands – £199 per pair

All Focal Chora 806, 816 and 826 speakers will be available in the UK during September in black, light wood or dark wood finishes.

For further information, images and to request samples, please contact:  Andy Napthine – +44(0)7920 425166 /

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For 40 years, Focal has been recognised as a leader on the global stage for its high-fidelity products. The French acoustic specialist, based in Saint-Étienne, manufactures speaker drivers, home audio and multimedia loudspeakers, car audio systems, monitoring loudspeakers and audiophile headphones. Many its technologies have become references in the Hi-Fi industry.

Focal products are designed and developed in France: they benefit from 40 years of innovation in exclusive and patented acoustic technologies. Focal has chosen to continue manufacturing products ‘made in France’, where the quality and high standards of French workmanship place the brand above its competitors.