IMG_0356pmid8th November 2013 – Atlas Cables, the engineering-led British audio cable manufacture, announces the launch of its Hyper 3.5 speaker cable. Engineered using similar principles learnt during the development the high-end Mavros and recently launched Ascent cables, Hyper 3.5 gives a significant upgrade to users who wish to retain the overall character of their system yet improve the clarity, openness and accuracy normally associated with a component change.

Available in the UK now, the Atlas Hyper 3.5 speaker cable is priced at £40.00 inc. VAT per meter un-terminated. 2m factory-terminated pair (using Atlas’ 4mm Z-plugs or spades) has a UK SRP inc. VAT of £280.00. Further lengths are available on request.

Developed by Atlas in consultation with some of the UK’s leading audio brands, Hyper 3.5 employs 72 x 0.25mm high-purity OFC conductor stands encapsulated within a carefully selected high efficiency PTFE (Teflon) dielectric coating. The resultant conductor is embedded within an anti-vibration filler and finished in the same gloss black sleeve in keeping with the Hyper family design.

The resultant cable is ideally suited to owners of systems who wish to retain the signature sound yet aspire to unveil more detail, dynamics and openness that would only normally be achieved by changing expensive system components.

Crucial during the design stage was that the Hyper 3.5 retained the same performance characteristics as the rest of the award winning Hyper range. A painstaking process, every modification was extensively tested in a wide range of systems to confirm that changes were incremental to the family sound.

As with all of Atlas’ cables, Hyper 3.5 speaker cables are hand assembled at the Atlas factory in Scotland. This time consuming yet necessary process means that all Atlas Cables achieve the very highest levels of assembly and finish and is why they are guaranteed for five years from point of purchase. A vital part of the construction is Atlas’ terminations and users have the choice of Atlas’ own OFC Z plugs or spades. Both connectors employ ‘cold-weld’ technology where no solder is used so that the integrity of the signal is maintained from the cable through to the terminal.

Commenting on the new Hyper 3.5, Kevin Kelly, Managing Director of Atlas Cables, said, “Having consulted with many of our industry friends, we set out to design a cable that wouldn’t alter the sound of a system, rather give the listener more of what it was capable of. With the Hyper 3.5, we feel we have achieved just that. It is a great addition to the range and a go-to product for those enthusiasts who have built up their systems and want an outstanding upgrade at a fraction of the price of a component swap out.”

Available in the UK now, the Atlas Hyper 3.5 speaker cable is priced at £40.00 inc. VAT per meter un-terminated. 2m factory-terminated pair (using Atlas’ 4mm Z-plugs or spades) has a UK SRP inc. VAT of £280.00. Custom lengths are also available – please contact Atlas Cables for details.

For further information, please visit Atlas Cables on-line – www.atlascables.com

Review samples are available from November 2013

Atlas Cables contact details:
Atlas (Scotland) Ltd
Unit 1, Block 11,
Glenfield Place,
Glencairn Industrial Estate,
Kilmarnock,
Scotland
KA1 4AZ

Tel: +44 (0) 1563 572666
Email: moreinfo@atlascables.com
Web: www.atlascables.com

Notes For Editors

Atlas Cables originated in Scotland in 2001 to bring high quality no-nonsense cabling solutions to audiophiles the world over. Their range of hand-made cables consists of interconnects, loudspeaker cables, digital cables and video cables (including HDMI) along with a new range of mains products. Recent technology and testing developments have meant that they can now show real answers to questions posed about the effects that cables have and the importance of the materials used in the design. Atlas cables are priced from £45 and are available in over 30 countries worldwide.

For press enquiries, images and review product requests, please contact Alan Porter on 07922 073208 / alan@napthineporter.com.