May 2018– Kilmarnock – Atlas Cables, the engineering-led cable specialist, has introduced the latest development to its range-topping Asimi speaker cable. The Asimi Luxe has been designed by Atlas to surpass the performance of all previous products and utilises the company’s Grun grounding solution, whilst the addition of Luxe finishing delivers a finish that has the visual appeal that makes it look as good as it sounds.  Asimi Luxe utilises the purest conductor available to any audio company worldwide – OCC solid silver – and is finished in hand-stitched Nappa leather.

Atlas set out to design a cable that provides the listener with musicality, accuracy and the most open natural sound quality possible. That coupled with a unique/bespoke finishing solution precisely matched to their customers’ needs, means that Atlas has produced a truly luxurious product that sits at the very echelons of what can be accomplished with today’s technology.

The Asimi Luxe utilises the purest conductor available to any audio company worldwide – OCC solid silver. Asimi Luxe is made up of six separate OCC (Ohno Continuous Casting) solid silver conductors, shrouded by the most complex dielectric material that Atlas has produced to date.

The Asimi Luxe uses a helical cotton spiral (dielectric constant 1.3 – 1.4) to create an air (dielectric constant 1.000589) spaced void near the cable surface. The cable geometry is stabilised by a tensioned controlled layer of microporous PTFE (dielectric constant 1.7). This transition controlled graduated dielectric delivers near perfect electrical properties.

Plug quality:
The solder-free Asimi Luxe is terminated with Atlas Transpose deep silver-plated plugs, which allows easy switching between expanding 4mm connectors, spade and Z-plugs, giving the consumer total choice and flexibility in the future.

Screening – the Duel Drain and Grun Effect:     
The Asimi Luxe uses a double screen (Alu-Mylar/95% woven) alongside the acclaimed Atlas dual drain system, which, when used in conjunction with Atlas Grun cables, effectively snubs out any RF (Radio Frequency) emission from the cables and reduces the overall system RF load.

The Luxe treatment
Given the specifications, the Asimi Luxe Grun  is indeed a world beater in terms of technology and sonic ability. However, manufacturing a great sounding cable is one thing.  Making it look every bit as glorious as it sounds is another.

Hand crafted Nappa leather is meticulously applied to each cable to the exact specification of the customer with a choice of finishes – Ebony, Brogue, Ivory and Daytona Red and two stitching options -Cross stitch and Baseball stitch. No other manufacture offers this level of customisation or quality.

The Asimi Luxe with Grun is available in three configurations;

  • Asimi Luxe 2-2
  • Asimi Luxe 2-4
  • Asimi Luxe 4-4

UK retail prices for the Asimi Luxe 2-2, 2-4 or 4-4

1.0m    –           £6,600 inc vat
1.5m    –           £9,400 inc vat
2.0m    –           £12,200 inc vat
2.5m    –           £15,000 inc vat
3.0m    –           £17,800 inc vat

Review samples are available shortly.


Notes to Editors

Atlas Cables contact details for publication:

Atlas (Scotland) Ltd
Unit 5, Block 8,
Moorfield Industrial Estate,
Troon Road,
Scotland, UK

Tel: +44 (0) 1563 572666

Notes For Editors

Atlas Cables originated in Scotland in 2001 to bring high quality no-nonsense cabling solutions to audiophiles the world over. Their range of hand-made cables consists of interconnects, loudspeaker cables, digital cables and video cables (including HDMI) along with a new range of mains products. Recent technology and testing developments have meant that they can now show real answers to questions posed about the effects that cables have and the importance of the materials used in the design. Atlas cables are priced from £45 and are available in over 30 countries worldwide.

For press enquiries, images and review product requests, please contact Andy Napthine at 07920 425166 or Alan Porter at 07922 073208.