Founded in 2010 to offer clients the very best in out-sourced media communications, Napthine Porter has grown to be a full-service agency that offers the consumer electronics industry the very latest skills and techniques to get its clients and their products the exposure they require.
We Want To Learn
We are totally hands-on and pride ourselves in knowing as much about a client and its products as we can through constant evaluation and benchmarking. From a hand-held bluetooth speaker or set of headphones through to a full multichannel cinema system or recording studio mixing desk, we set up and test every product before we take it to the media. As we understand the technology, we are able to create compelling content and media pitches that get noticed.
We Nurture Relationships
We treat the media as individuals, tailoring our pitches depending on the recipient. Through research, we know how our media contacts like to receive information and work within their requirements so that they feature what we have pitched to them. This personal approach enables us to reach a wide-range of media and receive coverage that would normally be considered technical in consumer-focused publications.
We Meet Face-To-Face
We are hands-on and aim to personally deliver as many of our client’s samples as possible. This ensures that each journalist understands how a product works and has all of the information they require. It’s a small point and one that most would not see as important but we feel our methods are vital for on-going relationships. Our media contacts trust that we will only deliver products that are 100% ready to go.
We Are Creative
Ultimately, we love playing with the products we work with. This gives us the edge to create exciting media campaigns along with excellent social media content for our clients, as we know the audience we are trying to reach.